Sunday, September 9, 2007

A film about a typeface



For some reason the publisher outsourced the copy-editing, design and production of the book to a conglomerate in Madison Wisconsin rather than doing it in-house. Author interaction is strictly rationed, but I made my suggestions anyway.

Correction: design decisions are made by publisher in Connecticut, to the extent that they are made at all.



To console myself, after fedexing the mss back to Madison
on time, I go to a screening of Helvetica, a fascinating documentary by Gary Hustwit about the origins and ascendancy of the famous typeface, and a good examination of graphic design in a social context. Watch for it at the IFC if you are in New York, or later on DVD.